Privacy policy

Last updated: 29 August 2026

At Saffiome, your privacy matters to us.

This Privacy Policy explains how Saffi Labs Pty Ltd, ABN 69 696 110 479, trading as Saffiome ("Saffiome", "we", "us" or "our") collects, uses, stores and shares your personal information when you visit our website, purchase our products, create an account, subscribe to our products, communicate with us or otherwise interact with Saffiome.

Our online store is powered by Shopify, which provides the ecommerce platform we use to offer our products and services.

We handle personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) where they apply.

1. Personal Information We Collect

The personal information we collect depends on how you interact with us.

It may include:

Contact Information

Your:

• name;

• email address;

• telephone number;

• billing address;

• shipping address; and

• other contact details you provide to us.

Order and Transaction Information

Information relating to your purchases, including:

• products purchased;

• order history;

• subscription information;

• returns and refunds;

• discounts or promotional offers used;

• delivery information; and

• transaction details.

Payment Information

Payments through our website are processed using Shopify and third-party payment providers.

These providers may collect payment card details, billing information and other payment credentials required to process your transaction.

Saffiome generally does not receive or store your complete payment card number.

Account and Subscription Information

If you create an account or subscription, we may collect information including:

• account details;

• subscription status;

• delivery frequency;

• product selections;

• preferences;

• purchase history; and

• subscription changes, skips or cancellations.

Communications

When you contact us, we may collect information contained in:

• emails;

• customer service messages;

• reviews;

• surveys;

• forms;

• competition or promotion entries; and

• other communications you send to us.

Website and Device Information

When you visit or interact with our website, we and our service providers may automatically collect information such as:

• IP address;

• browser type;

• device type;

• operating system;

• approximate location;

• referring website;

• pages viewed;

• products viewed;

• links clicked;

• products added to your cart;

• checkout activity;

• purchase activity;

• time spent on our website; and

• other information about how you interact with our website and advertising.

This information may be collected using cookies, pixels, tags and similar technologies.

2. Sensitive and Health-Related Information

Saffiome does not generally require sensitive or health information to process an order.

However, you may voluntarily provide health-related information when contacting us, completing a survey or questionnaire, participating in a product consultation, providing product feedback or asking whether a product may be suitable for you or a family member.

Where we collect sensitive information, we will only collect and use it where reasonably necessary, with your consent or otherwise as permitted by applicable law.

Please do not send us sensitive medical or health information unless it is reasonably necessary for your enquiry.

Information provided by Saffiome is not a substitute for professional medical or healthcare advice.

3. How We Collect Personal Information

We may collect personal information:

• directly from you;

• automatically when you use our website;

• through Shopify;

• through Klaviyo;

• through Google Analytics and other Google services;

• through Meta Pixel and other Meta Business Tools;

• through our payment processors;

• through shipping and fulfilment providers;

• through subscription management services;

• through customer review platforms;

• through advertising and marketing platforms;

• through cookies, pixels and similar technologies; and

• from other third parties where you have authorised the disclosure or where permitted by law.

4. How We Use Your Personal Information

We may use your personal information for the following purposes.

Processing and Delivering Orders

Including to:

• process payments;

• fulfil orders;

• arrange shipping and delivery;

• send order and shipping notifications;

• manage returns and refunds; and

• provide customer support.

Managing Accounts and Subscriptions

Including to:

• create and maintain customer accounts;

• process recurring subscription orders;

• manage subscription preferences;

• send subscription notifications;

• process subscription payments; and

• allow customers to modify, skip or cancel subscriptions where available.

Communicating With You

Including to:

• respond to enquiries;

• provide customer support;

• communicate about orders and subscriptions;

• send important service information; and

• resolve complaints or other issues.

Improving Saffiome

We may analyse information to:

• understand how customers use our website;

• improve website performance;

• improve our products and services;

• understand customer preferences;

• develop new products;

• measure customer satisfaction;

• conduct analytics and research; and

• improve the overall customer experience.

Marketing and Advertising

Where permitted by law, we may use personal information to:

• send email or SMS marketing;

• communicate offers and promotions;

• introduce new products;

• personalise communications;

• create audiences for advertising;

• display advertising on platforms such as Facebook, Instagram and Google;

• measure advertising effectiveness;

• understand whether advertising resulted in a website visit or purchase;

• retarget visitors who have interacted with our website; and

• improve our marketing campaigns.

You can unsubscribe from marketing communications at any time.

5. Klaviyo

We use Klaviyo to help manage customer communications, email marketing, SMS marketing where enabled, customer segmentation and marketing analytics.

Klaviyo may process information such as:

• your name;

• email address;

• telephone number where provided;

• order history;

• products purchased;

• products viewed;

• website activity;

• cart and checkout activity;

• email engagement;

• marketing preferences; and

• other information relating to your interaction with Saffiome.

We may use this information to send relevant communications, understand customer preferences, improve our marketing and personalise your experience.

You may unsubscribe from promotional emails using the unsubscribe link provided in our emails.

Where SMS marketing is offered, applicable messages will provide appropriate opt-out instructions.

6. Meta Pixel and Meta Advertising

We may use Meta Pixel and other Meta Business Tools provided by Meta Platforms, including in connection with Facebook and Instagram advertising.

These technologies help us:

• understand how customers interact with our website;

• measure advertising performance;

• understand whether an advertisement resulted in a website visit, checkout or purchase;

• create advertising audiences;

• provide more relevant advertising; and

• improve our advertising campaigns.

Information about your interaction with our website may be transmitted to Meta in accordance with our settings, applicable consent requirements and Meta's own privacy practices.

Depending on our configuration, this may include information about:

• website visits;

• pages or products viewed;

• cart activity;

• checkout activity;

• purchases;

• device or browser information; and

• online identifiers.

Meta is responsible for its own processing of information in accordance with its privacy policies.

7. Google Analytics and Google Advertising

We use Google Analytics to understand how visitors use our website.

Google Analytics may collect information such as:

• website usage;

• pages viewed;

• session information;

• browser and device information;

• approximate geographic location;

• referral information; and

• online identifiers and cookies.

We use this information to understand website performance, improve our website and measure customer behaviour in aggregate.

We may also use Google advertising services, including Google Ads, remarketing or conversion measurement.

Where enabled, these services may help us:

• measure whether advertising leads to website visits or purchases;

• create advertising audiences;

• provide more relevant advertising; and

• understand and improve campaign performance.

Where required, these technologies will operate according to applicable customer consent choices.

8. Cookies, Pixels and Similar Technologies

We and our service providers use cookies, pixels, tags and similar technologies.

These technologies may be used for:

Essential Functions

To:

• operate our website;

• maintain your shopping cart;

• process checkout;

• remember account information;

• provide security; and

• prevent fraud.

Analytics

To:

• understand how visitors use our website;

• measure website traffic;

• identify popular products and content;

• measure website performance; and

• improve the customer experience.

Personalisation

To:

• remember preferences;

• personalise website content; and

• provide a more relevant shopping experience.

Advertising and Marketing

To:

• measure advertising campaigns;

• understand advertising conversions;

• create advertising audiences;

• provide more relevant advertising; and

• measure interactions with marketing campaigns.

Some cookies are required for our website to function.

Other cookies and tracking technologies may be optional depending on your location and applicable law.

Where required, we will ask for your consent before using non-essential cookies or similar technologies.

You may manage available cookie choices through the cookie preference tools provided on our website.

You can also control certain cookies through your browser settings, although disabling cookies may affect website functionality.

9. How We Share Personal Information

We only share personal information where reasonably necessary to operate our business, provide our services or as otherwise permitted by law.

We may share personal information with service providers including:

• Shopify, which powers our ecommerce store;

• Klaviyo, which provides marketing and customer communication services;

• Meta Platforms, including Facebook and Instagram advertising services;

• Google, including Google Analytics and advertising services;

• payment processors;

• fulfilment centres and warehouses;

• shipping and courier providers;

• subscription management providers;

• email and SMS providers;

• customer service providers;

• review and survey platforms;

• website and technology providers;

• analytics providers;

• advertising platforms;

• accountants;

• lawyers;

• insurers;

• professional advisers; and

• government agencies, regulators or law enforcement where required or authorised by law.

We may also disclose personal information in connection with a proposed or completed sale, merger, acquisition, financing, restructuring or transfer of all or part of our business.

We do not sell customer personal information for money.

Some privacy laws use the terms “sale” or “sharing” more broadly to include certain advertising or data-sharing activities that do not involve payment for personal information. Where these laws apply, we will provide any choices or rights required by applicable law.

10. Shopify

Our online store is powered by Shopify.

Shopify processes personal information in order to provide ecommerce, checkout, payment, security, analytics and other services to us and our customers.

Information you provide through our website may therefore be processed by Shopify and its service providers.

Shopify may also process information about interactions with Shopify-powered stores in accordance with its own privacy practices.

You can learn more about Shopify's privacy practices through the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

11. International Data Processing and Transfers

Some of the technology and service providers we use operate internationally.

As a result, personal information may be processed, accessed or stored outside Australia.

This may include processing in countries such as:

• the United States;

• Canada;

• countries within the European Economic Area;

• Singapore; and

• other countries where our service providers or their authorised subprocessors operate.

These locations may change from time to time as our providers update their infrastructure and service providers.

Privacy protections in another country may differ from those available in Australia.

Where Australian privacy law applies to an overseas disclosure, we will take reasonable steps as required by law in relation to the handling of that information.

12. Children's Privacy

Saffiome develops and sells products that may be purchased by parents or guardians for children. However, our website, store, customer accounts and subscriptions are intended to be managed by adults.

We do not knowingly seek to collect personal information directly from children who are not legally able to provide that information themselves.

Parents and guardians should:

• make purchases on behalf of children;

• manage subscriptions;

• create customer accounts; and

• provide any relevant information about their children where necessary.

We do not knowingly use children's personal information for behavioural or targeted advertising.

If you believe a child has provided personal information to us without appropriate consent, please contact us at hello@saffiome.com and we will review the matter and take appropriate action.

13. Marketing Communications

Where you have subscribed to marketing, or where otherwise permitted by law, we may send promotional communications about Saffiome.

These may include:

• new product announcements;

• educational content;

• promotions;

• special offers;

• subscription offers; and

• other Saffiome news.

You may unsubscribe from promotional emails at any time using the unsubscribe link contained in the email.

Where SMS marketing is available, you can opt out using the instructions provided in the message.

Unsubscribing from marketing does not prevent us from sending necessary transactional communications such as:

• order confirmations;

• shipping notifications;

• payment notices;

• subscription notifications;

• account information; and

• customer service communications.

14. How We Protect Your Information

We take reasonable steps to protect personal information from:

• misuse;

• interference;

• loss;

• unauthorised access;

• unauthorised modification; and

• unauthorised disclosure.

We use reputable technology and payment service providers and implement appropriate technical, organisational and administrative measures.

No electronic transmission or storage system can be guaranteed to be completely secure.

If we become aware of a data breach, we will assess and respond to it in accordance with applicable legal requirements.

15. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required for legal, accounting, taxation, fraud prevention, dispute resolution or regulatory purposes.

Retention periods may depend on:

• whether you have an account;

• whether you have an active subscription;

• your transaction history;

• applicable legal requirements;

• the nature of the information; and

• whether it is required to resolve a complaint or dispute.

Where personal information is no longer required, we will take reasonable steps to delete, destroy or de-identify it where required by law.

16. Accessing and Correcting Your Information

You may contact us to request access to personal information we hold about you or to request that inaccurate or outdated personal information be corrected.

Please contact:

hello@saffiome.com

We may need to verify your identity before processing a request.

There may be circumstances where we are permitted by law to refuse access or correction. Where required, we will explain the reason.

17. Your Privacy Choices

Depending on where you live and the laws that apply, you may have rights relating to your personal information.

These may include rights to:

• access personal information;

• correct inaccurate information;

• request deletion in certain circumstances;

• withdraw consent where applicable;

• opt out of direct marketing;

• manage cookie preferences;

• object to or opt out of certain targeted advertising activities; and

• make a privacy complaint.

These rights vary between jurisdictions and may be subject to exceptions.

To exercise an available privacy right, contact hello@saffiome.com or use the privacy tools made available through our website.

18. Third-Party Websites

Our website may contain links to websites, social media services or other platforms operated by third parties.

Those organisations are responsible for their own privacy and security practices.

We recommend reviewing their privacy policies before providing personal information to them.

19. Privacy Complaints

If you have a question or complaint about how we have handled your personal information, please contact us so we can investigate.

Email: hello@saffiome.com
Phone: 0439 988 395

Please provide enough information for us to understand and investigate your concern.

We will aim to respond within a reasonable period.

If you are not satisfied with our response and Australian privacy law applies, you may be entitled to make a complaint to the Office of the Australian Information Commissioner (OAIC).

Information about privacy rights and complaints is available through the OAIC.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• our business;

• products and services;

• technology providers;

• advertising and analytics tools;

• information-handling practices; or

• applicable legal requirements.

When we update this policy, we will publish the revised version on our website and update the “Last updated” date.

21. Contact Us

If you have questions about this Privacy Policy, would like to exercise a privacy right or have a privacy complaint, please contact:

Saffiome by Saffi Labs Pty Ltd
ABN 69 696 110 479
PO Box 3124
Robina Town Centre QLD 4230
Australia

Email: hello@saffiome.com
Phone: 0439 988 395